An In-Depth Look at How Overnight Flowers Measures Up to The Competition
Overnight Flowers Review
**March, 2021 Update: The company is currently not providing any service until further notice**
Overnight Flowers is a flower retailer and flower delivery company that is headquartered in Florida. At first glance, one of the most evident things about Overnight Flowers is the fact that they seem to place a strong emphasis on quality over quantity. In particular, they seem to vehemently decry companies in the floral industry that outsource the orders of their customers.
However, with that being said, one has to wonder just how great Overnight Flowers’ services are that they can make such criticisms. Are their critiques reasonable and can they back them up with their high-quality services?
Table Of Contents
Pros and Cons of Overnight Flowers
- They offer higher quality bouquets than a lot of their major competitors.
- They always provide free delivery and a free vase.
- They provide luxurious personalized gift wrap with all purchases.
- They allow customers to upload a photo that they will then print, frame, and ship with the flowers.
- They have a convenient “Refer-A-Friend” that can give considerable discounts.
- They have a loyalty program that allows customers to exchange accumulated points for gift cards.
- They accept credit cards and PayPal as forms of payment.
- They have a relatively speedy delivery service.
- They focus heavily on professionally designed mixed bouquets.
They only ship to the contiguous United States (so Alaska, Hawaii, and Puerto Rico are excluded) and don’t offer international shipping.
Their rewards program is relatively limited and could use more variety
Overnight Flowers’ Pricing and Payment Options
Before any discount codes, sales, or additions are taken into account, the lowest prices that Overnight Flowers offers lie around the $60.00 range. On the other end of the spectrum, their most expensive bouquet is just shy of $100.00 ($99.95). Prospective customers should also keep in mind that many of the prices that are quoted on their website are for 12 stem bouquets and more stems will equate to higher prices. For example, one of their 12 stem bouquets that costs around $60.00 would have its price increased to over $90.00 for the 36-stem version. Overall, we find that Overnight Flowers’ products fall squarely into the average price range of the floral industry.
Still, with all of that being said, Overnight Flowers does offer regular sales and also provides its customers with discount codes as well. Some of these discounts can even give customers as much as 25% off on their purchase. In addition to this, Overnight Flowers also has a “Refer-A-Friend” program that can give you “30% off your next order for every friend who purchases their first Overnight Flowers bouquet using your personal link”.
When it comes to payment options, Overnight Flowers’ services are fairly standard for what you would expect from a company in the floral industry. As you would expect, they support credit cards from all major issuers (Visa, Mastercard, Discover, American Express). In addition to this, their customers also have the option to pay via PayPal or ShopPay.
Overnight Flowers’ Delivery Details
In regards to their delivery services, Overnight Flowers is definitely facing stiff competition in the floral industry.
First, the good news – Overnight Flowers does offer shipping services throughout the entirety of the contiguous United States. However, there is absolutely no shortage of flower delivery companies that ship throughout the contiguous United States, so to be honest, that fact is nothing special in the industry. On top of that, what this also means is that Overnight Flowers is unable to ship to Hawaii, Alaska, and Puerto Rico. Also, on their website, they state up front that they are unable to ship internationally. This is not that big of a drawback but it is still worth mentioning because a few companies in the industry – such as 1-800-Flowers.com and FTD – do support international delivery. Last but not least, customers that want to ship to APO, FPO, or PO Boxes, are out of luck because Overnight Flowers does not offer this service.
While Overnight Flowers’ delivery locations may not be anything to write home about, their shipping fees are definitely worth mentioning. Why? Well, simply because there are no shipping fees. This is honestly a breath of fresh air in the floral industry because oftentimes shipping fees can end up adding a considerable amount to the final price at checkout. Overnight Flowers is proud of this fact and they take pride in stating upfront that: “We charge for flowers and not for shipping”.
Expected Delivery Times from Overnight Flowers
With a name like “Overnight Flowers” one would probably expect that the company simply delivers their bouquets the day after the orders are placed, no questions asked. However, it is more complicated than that. Overnight Flowers does technically offer next day shipping but this is limited by several factors. First and foremost, not all bouquets will qualify for next day shipping because the availability of flowers can vary. In addition to this, the time at which you place your order is one of the most important factors – you can’t expect to order a bouquet at 6:00 PM and have it delivered the next day.
Customers can expect their flowers to be delivered during regular business hours (9:00 AM - 5:00 PM) if they enter a commercial address. However, for residential addresses, this time frame is extended to 9:00 AM - 8:00 PM. Depending on their location and also the specific date that they enter at checkout, customers can expect their flowers to be shipped 1-2 days before their selected delivery date.
Overnight Flowers’ Occasions
When it comes to their preferences, customers aren’t restricted in any way by Overnight Flowers. However, the company does make an effort to categorize their catalog into “collections” to make shopping for specific occasions and events easier. Here are some of the primary occasions and events that Overnight Flowers covers:
- Just Because
- Valentine’s Day
- Mother’s Day
- Father’s Day
Flower Types That Are Offered by Overnight Flowers
Compared to a lot of its competitors in the floral industry, Overnight Flowers does not have the most expansive catalog of products. However, this is primarily because (as we mentioned before) Overnight Flowers has made an effort to avoid outsourcing the orders of their customers – something that numerous flower delivery companies are doing nowadays. With all of that being said, Overnight Flowers does still have a fair variety of flower types that they offer but customers should also be aware that they do favor mixed bouquets. Here are some of the primary flower types that are offered by Overnight Flowers:
Overnight Flowers’ Extras
As we mentioned before, Overnight Flowers does have a “Refer-A-Friend” program which can potentially give you a considerable 30% discount on your next order. However, the exact stipulation is that your friend “purchases their first Overnight Flowers bouquet using your personal link”.
In our honest opinion, the “Overnight Flowers Grow Rewards Loyalty Program” is a more reliable way to get benefits and discounts. However, as the name would suggest, it does require that you have a long-term relationship with Overnight Flowers to truly benefit from it. The program works with a fairly straightforward point system and points that have been accumulated can be redeemed for gift cards. Every $1.00 that you spend with Overnight Flowers earns you 10 points and you also get an additional 200 points for creating an account on their website. Here’s what the points are worth in terms of monetary value:
- 500 Points – $5 gift card
- 1000 Points – $12 gift card
- 2000 Points – $30 gift card
- 4000 Points – $70 gift card
Another extra that we absolutely love is the free vase that Overnight Flowers provides with each purchase. Granted, you do have the option to forgo this free vase but honestly, why would you? Their vases look great and are surprisingly durable – we didn’t expect such a high-quality vase to be a free gift. In addition to this, Overnight Flowers also offers luxurious personalized gift wrap with all purchases.
Speaking of freebies, Overnight Flowers also gives its customers the option of adding a free 4x6 framed photo with any purchase. All you have to do is upload the photo and Overnight Flowers will print it, frame it, and then ship it with your flowers. This is definitely an awesome feature for customers that are ordering a bouquet as a gift.
The Verdict on Overnight Flowers
Overall, Overnight Flowers’ stance against outsourcing the orders of their clients seems to have paid off – for both them and their valued customers. The two most evident benefits of shipping with Overnight Flowers are the fact that you can always expect to have free shipping and your order will always be delivered on time.
Overnight Flowers may not be the cheapest flower retailer out there but the quality of their bouquets does make their prices more than worth it. Also, prospective customers should keep in mind that the flowers are the only thing that they are paying for. You’ll be getting free shipping and a whole bunch of freebies – like a high-quality vase, a framed photo, and luxurious personalized gift wrap. Honestly, the only thing that we would like to see Overnight Flowers add is an expansion of their loyalty program and their referral program to include more variety.
Written by Jacqueline Samaroo on September 22, 2020
Updated on February 16, 2021