An In-Depth Examination of The Bouqs Company
The Bouqs Company Review
The Bouqs Company (oftentimes simply referred to as “Bouqs”) is a California-based business that specializes in flower delivery. At first glance, one of the most notable things about The Bouqs Company is its age, especially when compared to its major competitors in the floral industry.
The Bouqs Company is actually less than a decade old – it was formally established in 2012. As a result of this, the primary question that needs to be asked is: “How does the age of The Bouqs Company affect its accomplishments and competency?” Does the Bouqs Company’s juvenility mean that they are better suited to provide more modern solutions to challenges or does it simply highlight a lack of much-needed experience?
Table Of Contents
Pros and Cons of The Bouqs Company
Before we get to the meat of the review, let us first take a look at some of the primary pros and cons of The Bouqs Company.
- Their website is well designed and also extremely easy to navigate.
- They provide a considerable amount of in-depth information about flower care and flower maintenance.
- They are candid about how long their flowers last (i.e. average lifespan).
- They provide a “happiness guarantee” for each and every one of their customers.
- They give their customers the ability to create “Bouqs accounts”, which make the order process significantly more convenient.
- They provide user friendly methods of tracking orders; it doesn’t matter if you placed your order with a Bouqs account or a guest account.
- They frequently offer a considerable amount of coupons that their customers can easily make use of.
- Compared to its major competitors, The Bouqs Company has considerably less infrastructure supporting it.
- Their flower subscription service is useful but it is also noticeably lacking compared to other flower subscriptions services and membership plans of their main competitors.
- Their overall selection of flowers is somewhat limited.
- They do not deliver on Sundays.
The Bouqs Company’s Pricing
Generally speaking, the products that The Bouqs Company offers encompass a relatively diverse price range. However, with that being said, if a specific label had to be placed on The Bouqs Company’s prices, it would have to be “mid-range”. One could probably assume that because The Bouqs Company is so young, they have decided to play it safe and operate in the more forgiving mid-range market.
Instead of confusing their customers with an inordinate amount of coupons (that they probably won’t get to use), The Bouqs Company has instead opted for an approach that is focused on quality. Due to the fact that The Bouqs Company wants to encourage their customers to place their orders primarily on weekdays, they have provided an extremely useful coupon that gives reduced fees for deliveries that are made Monday to Friday. Another thing that is worth noting is their modest 10% discount coupon that they provide for new customers – meaning that this coupon is only applicable for a customer’s very first order.
When it comes to The Bouqs Company’s payment options, we found that the primary facts weren’t necessary on a “good, bad, and ugly” scale but rather on a “good, okay, and disappointing” scale.
First off, let’s take a look at the “good”. When they decide to place an order with The Bouqs Company, customers naturally have the usual options of MasterCard, Visa, and American Express. However, in addition to this, The Bouqs Company also accepts payments from PayPal, Apple Pay, and Google Pay.
Next, on the “okay” side of things, if a customer wants to make use of The Bouqs Company’s subscription service, they are going to have to use a credit card (MasterCard, Visa, and American Express) to pay for it. PayPal, Apple Pay, and Google Pay cannot be used in this instance.
Last but not least, on the “disappointing” side of things, The Bouqs Company does not currently accept international credit cards. Instead, The Bouqs Company has asked that their customers with international cards utilize PayPal, Apple Pay, and Google Pay when they want to place an order.
The Bouqs Company’s Delivery Details
All things considered, The Bouqs Company’s delivery services are what you would expect from a business that is trying their best to remain competitive in the floral industry. What this means is that The Bouqs Company offers nationwide shipping, with a few caveats. If we take a closer look, we can see that if you are located within the contiguous United States (i.e. the 48 adjoining U.S. states) then you are guaranteed to have a relatively straightforward shipment process. In addition to this, The Bouqs Company does also ship to Hawaii; however, they do make an effort to advise their customers that there is limited carrier availability and so some deliveries may take a little longer or some products may be restricted.
Here is a list of the areas in the United States where The Bouqs Company does not ship to:
- Puerto Rico
- U.S. Virgin Islands
- American Samoa
- Northern Mariana Islands
As an incentive to register on their website, customers with a registered account only have a $12 shipping fee. This is compared to the $18 delivery fee that guests will see at checkout. In addition to this, deliveries that occur on Saturday will have an additional $9 added to their shopping fee. It is also worth noting that if a customer makes use of The Bouqs Company’s subscription service, they will have free shipping on applicable orders.
The Bouqs Company’s Delivery Times
The Bouqs Company makes sure to advise customers that there is a difference between products that are created by their florists and products that are created at their farms. Products that are created by their florists are shipped 7 days of the week but the details may vary based on the status of The Bouqs Company’s partners. On the other hand, products that are created at their farms are only shipped Tuesday to Saturday and the process is handled by FedEx.
Customers can generally expect that products from florists will have same day delivery if orders are placed Monday to Friday (some areas may also have same day delivery on weekends). Farm-fresh products are more dynamic and delivery times may vary based on availability.
The Bouqs Company’s Occasions
When it comes to the flowers that they want, The Bouqs Company’s customers aren’t restricted by the time of year or by specific occasions. However, The Bouqs Company does curate their catalog so that customers can have an easier time finding the most suitable flowers for specific occasions, celebrations, and events. Some of their primary ones include:
- Mother’s Day
- Get Well
- Teacher’s Day
- Father’s Day
- Valentine’s Day
- 4th of July
- New Baby
The Bouqs Company’s Flower Types
Generally speaking, as long as the flower that you are looking for isn’t extremely rare or out there, you are likely to find it at The Bouqs Company. In addition to this, the availability of certain flower types can potentially vary because of the company’s partnership with local florists. However, with that beings said, here is a list of some of The Bouqs Company’s most popular flower and plant types:
- Calla Lilies
The Verdict on Bouqs
All in all, The Bouqs Company has definitely managed to successfully carve out a sizable niche in the floral industry. Although they are fairly young compared to the vast majority of their competitors, the rate of their growth in recent years certainly makes their future look promising.
They definitely have managed to provide a better level of service than the average company in the floral industry. However, if you compare The Bouqs Company side by side with the best of the best, it is quite easy to see that there are a few minor areas that they need to focus on. For instance, while their selection may be great, the company could definitely benefit from improving and developing their shipping & delivery services.
Written by Jacqueline Samaroo on July 31, 2020
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